About My Freelance Copywriting Services

Freelance copywriting services – The power of words

A graduate of Brighton College of Art, I’ve worked in the direct marketing sector for almost thirty years. I bring all my marketing experience and creative skills to bear on your content, taking things to a different level compared to freelance writers who don’t have as much marketing and business experience.

I use words to build pictures, create messages and make arguments. My content persuades, informs, interests, impresses and inspires your audience, supports your brand and drives better conversion rates. I work locally, nationally and internationally, and many of my clients have been with me for years.

How my words make your business work better

  • Creating benefit-led content that your audience will appreciate
  • Harnessing best marketing and SEO practice to help you engage with more people and inspire them to buy
  • Structuring your content so it’s easy and enjoyable to read
  • Explaining complex concepts, products and services elegantly and clearly
  • Taking what search engines need into account so they can explore, classify, rate and rank your content properly

10 good reasons to use my freelance copywriting services

Why use my freelance copywriting services? There’s no fuss, no hassle, no stress. All you need to do is point me in the right direction.

  1. My clients deserve honesty and straight talking – I’m not scared to say it like it is
  2. Having been freelance for years, I take the initiative so you can relax
  3. Your content is informed by almost three decades of direct marketing experience and an extremely creative brain
  4. You’ll find me positive, fair, professional, calm and efficient
  5. I never miss a deadline
  6. Having worked in business for years, both agency and client side, I know how the commercial world works
  7. You will never be charged more than my quote – it’s my job to quote accurately in the first place
  8. If you need them, the first set of copy amends are free
  9. I don’t invoice you until the job is completed
  10. I never ask for money up front

Want to contact me?

You can use my contact form, email me at kate.goldstone@helpinthecity.com or call on 07976 737243.

How freelance copywriting works

I’ve given you a quote. What next? If you’re happy with my price and want to go ahead, here’s what you can expect.

  • I communicate by email. It’s the perfect way to ensure everything’s safely in writing
  • I put your project in my diary, to suit your schedule
  • I ask you for supporting information, anything that helps me get a clear picture of your needs
  • I write the copy and send it to you on the date we’ve agreed
  • I ask any questions I come across in writing, within the first draft
  • You check the copy and send it back to me with any changes you’d like me to make, plus answers to my questions
  • If you want me to make more than one set of changes to your copy, I charge £60 an hour
  • I email you with a date for the finished version, and send the final draft to you on the agreed day
  • If you’re happy, you say so and that’s that
  • If you ask me for extra work on top of the original brief, I’ll quote you a reasonable price
  • I invoice on a 30 day basis, although most of my lovely clients pay straight away

FREE direct marketing expertise thrown in

Unlike many copywriters I have a great deal of experience in the wider business world, having worked for a variety of blue chips, medium and small businesses before I went freelance. My direct marketing experience means I throw in useful DM advice as a matter of course, whenever I think it’ll help.

Freelance copywriting projects for October 2017

This month I’m working on a variety of juicy content marketing projects:

  • Regular blog posts about all sorts of subjects
  • Copy rewriting and editing – adding impact and personality to existing content while taking direct marketing and search engine optimisation best practice into account
  • Engaging product descriptions for ecommerce
  • Search engine and visitor-friendly meta data for web pages and blog posts
  • Landing pages
  • Ebook editing

Want to contact me about freelance copywriting services?

You can use my contact formemail me at kate.goldstone@helpinthecity.com or call on 07976 737243.

About content marketing

In a world where there’s so much media noise we’re deafened by it, the only way to grab someone’s attention is to give them exactly what they want. In other words the finest quality content, whatever the project, whether it’s a website, blog post, advert, email message, auto-responder, white paper, internal communication, press release, article or direct marketing collateral.

Content marketing means creating quality online content to help you attract and keep customers. When you create content your audience loves to read and share, they spread the word about your brand, your business, your expertise… all that good stuff. And sometimes they link back to it.

Google ‘notices’ your content being shared and linked to, and assumes it’s because your content hits the right mark. The better job you do, the better Google likes it and the higher your natural search engine results pages positions can go. The more people enjoy your content, the more loyalty they’ll feel to your brand.

I write great content that ticks all the content marketing boxes:

  • Relevant
  • Intelligent
  • Interesting
  • Entertaining
  • Informative
  • Targeted
  • Timely
  • Consistent

About great content

What does a professional content writer bring to the ecommerce party?

  • Meta data makes it clear to search engines and humans what a post or page is about
  • Web pages flow perfectly, attract attention, sound really appealing, drive response and encourage people to buy
  • Press releases generate valuable back-links to your site and help with site visibility
  • Blog posts are a brilliant way to keep a site fresh and exciting, and including keywords helps with SEO
  • Online adverts, Tweets, Facebook status lines, directory entries, advertorials and articles help grow a brand
  • Email marketing campaigns,  autoresponder messages, teasers, customer and internal communications materials give businesses a strong, compelling, approachable voice
  • A consistent tone of voice matters because integrating everything packs a stronger overall marketing punch
  • A direct marketing touch encourages responses and sales

What is a copywriter?

A copywriter is the same as a content writer, someone who writes commercial content for businesses, online or offline. Commercial writers generate content for business-to-business marketing projects, business-to-consumer or both. Although there’s a great deal of creativity involved, a copywriter doesn’t write novels, stories, plays or poems for a living. A copywriter writes to sell.

What does ‘writing to sell’ mean?

  • Empathising with people, giving them the information they need to make good buying decisions
  • Structuring the information so it’s easy to read, scan and pick out key points
  • Ordering the information logically, creating a sales message that makes the benefits crystal clear
  • Picking out key elements of the sales proposition to focus the reader’s mind
  • Applying direct marketing best practice and principles
  • Adding the indefinable sparkle that makes reading a pleasure
  • Doing all of this in plain English, writing the way you speak

Why SEO copywriting?

SEO copywriting is all about giving search engines what they want. Search engines use words to explore, classify, rank and rate websites. They like optimised website content because it helps them do a proper job, giving people the best possible search experience.

You’ve probably heard marketers say content is king. These days optimised content is about much more than including the right keywords and phrases. Google and the other major search engines insist on content that’s well written, unique, informative, useful, in-depth and up to date.

If it involves words, it’s worth doing properly. That’s what I do. Writing with human users and search engines in mind keeps everyone happy and maximises your content’s impact.

SEO copywriting services

Here’s how my services help businesses attract and hold people’s attention.

  • I write interesting, relevant, SEO-aware content based on keyword research
  • People share it on social media and search engines take note
  • Your search engine ranking positions eventually improve and visitor numbers increase even more
  • Visitor quality also improves, a by-product of good ongoing keyword research
  • Happy people spend more time on your site
  • Sales conversion improves, repeat business increases and you make more money

Want to contact me?

You can use my contact formemail me at kate.goldstone@helpinthecity.com or call on 07976 737243.