RSSCategory: Blog

Season’s Greetings Plus Copywriting Holiday Dates

| December 13, 2017 | 0 Comments

It’s that time of year again, time to wish my lovely copywriting clients from around the world an enjoyable winter break and a happy, profitable New Year. Thank you so much for all the wonderful copywriting projects, for paying me on time – sometimes even early – and for treating me cordially, with respect. I […]

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Stupid AI, Scary Stock Market Algorithms & Dodgy Session Replay Scripts

| December 8, 2017 | 0 Comments

Are you worried Artificial Intelligence is on track to become a bit too intelligent for comfort? Do you feel comfortable that today’s stock markets are run by algorithms, with little or no human involvement? Is your data being nicked by session replay software, then sold to third parties? If you’re keen to keep your private […]

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Be Interesting, Tell the Truth, Live the Truth – Jonah Sachs on Business

| November 21, 2017 | 0 Comments

Respected business thinker Jonah Sachs is the author of a great book called Winning the Story Wars: Why those who tell – and live – the best stories will rule the future. It’s good to see that his take on things dovetails with the advice I’ve been giving clients for a long time:┬áthe best tactic […]

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They Say Every Writer Has a Book Inside Them – This is Mine

| November 16, 2017 | 0 Comments

Like most people who write for a living, I’ve long had a novel in mind. The bare bones of the plot have been fermenting in the background for years. But they’ve recently bloomed into something I think could be pretty special. The strangest things deliver inspiration. The decision to actually make a start on a […]

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Average Email Conversion Rates? They’re Totally Terrible!

| November 15, 2017 | 0 Comments

Is email conversion in trouble? In the old days of direct mail, there came a point where so many businesses were mailing their customers and prospects willy-nilly that it earned the name ‘junk mail’. For everyone except the few who knew what they were doing, conversion rates plummeted. It ultimately became a real challenge to […]

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