RSSCategory: Blog

Driving Instructor Madness, Google Posts and More

| August 22, 2017 | 0 Comments

Here’s this week’s post, exploring the wonders of Google Posts, peering under the driving instruction bonnet, and expressing my pleasure at having one of my longest-held pieces of marketing wisdom confirmed by one of the planet’s best-respected marketers.  Driving instructors – Crap at responding I never bothered learning to drive when we lived in in […]

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Kate and Tony’s Big Adventure – Brighton to Devon

| August 14, 2017 | 0 Comments

  “We could always move to the country”, said my husband Tony in autumn 2015. He’d been idly checking property prices outside Sussex, and was blown away by the places we could afford if we sold our ordinary three bed semi. I’d lived in Brighton since coming down south from Middlesbrough to do my art […]

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To Kiss or Not to Kiss – Muddled Communications

| August 4, 2017 | 0 Comments

Crystal clear communications are the bedrock of great marketing. But real life comms often let us down. Here are a couple of examples of horribly muddled communications.  Air-kissing, hand wrenching nightmares Go back three decades and it’d be weird to kiss someone unless you were actually in a relationship with them. Men and women simply […]

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GDPR – A Brilliant Opportunity for Marketers

| July 24, 2017 | 0 Comments

There’s an awful lot of tearing of hair and gnashing of teeth around GDPR, the new General Data Protection Regulations that come into force next May. It also looks like a lot of businesses are selling GDPR compliance services on a fear basis: get compliant or you’ll be fined/locked up in a dungeon/beheaded/banished to Mars. But […]

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Your Most Powerful Marketing Weapon – And More

| July 14, 2017 | 1 Comment

It has been ages. At long last I have a spare 40 minutes to write a blog post for myself. Here’s some stuff I’ve been saving for a time like this!   What’s your best marketing weapon? Marketers go to extraordinary lengths to pin down the likely characteristics, desires and behaviour of the audiences they […]

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