RSSCategory: copywriting and marketing

Be Interesting, Tell the Truth, Live the Truth – Jonah Sachs on Business

| November 21, 2017 | 0 Comments

Respected business thinker Jonah Sachs is the author of a great book called Winning the Story Wars: Why those who tell – and live – the best stories will rule the future. It’s good to see that his take on things dovetails with the advice I’ve been giving clients for a long time: the best tactic […]

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Average Email Conversion Rates? They’re Totally Terrible!

| November 15, 2017 | 0 Comments

Is email conversion in trouble? In the old days of direct mail, there came a point where so many businesses were mailing their customers and prospects willy-nilly that it earned the name ‘junk mail’. For everyone except the few who knew what they were doing, conversion rates plummeted. It ultimately became a real challenge to […]

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Focus That Content!

| November 10, 2017 | 0 Comments

Short and sweet but really important… When you’re not sure what you’re doing, it’s tempting to include every tiny scrap of relevant information in a piece of content, covering every single possible audience circumstance and desire. But if you want your content to perform, you need to keep things simple. Really simple. And that means deciding up […]

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Marketing in a World Where Everybody Hates Marketing

| November 3, 2017 | 0 Comments

In my last post I explored a fast-growing phenomenon, one that many digital marketers really don’t want to hear: not only do consumers not want any more marketing material shoved in their faces than they already get, plenty of us are saying we don’t want to engage with brands, full stop. Worse still, it looks […]

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Digital Marketing is Going Horribly Wrong – Is Anyone Listening?

| November 2, 2017 | 0 Comments

Rumblings of discontent are being felt by marketers all over the globe as consumers start to fight back… so why are things going pear-shaped in digital marketing land?    Digital marketing is in crisis New research for Sitecore by Vanson Bourne says almost 100% of British consumers dislike personalisation. 680 marketing and IT decision makers […]

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