RSSCategory: Google

About SSL Certificates – And Do You Need One?

| February 10, 2017 | 0 Comments

Do you have an SSL certificate? I don’t… yet. But it looks like SSL – Google’s security protocol – is set to have a significant effect on online¬†businesses. What’s it all about? Here’s what you need to know. SSL certificates mean secure browsing An SSL certificate is simply a small data file that digitally connects […]

Continue Reading

Comprehensive Content Gets Better Search Results

| November 17, 2016 | 0 Comments

Some say increasingly short attention spans mean concise content is the way to go. On the other hand Moz has found that longer content tends to do better in the search results.¬† Is Google really giving more SEO weight to comprehensive content, the kind of content that answers all or most of a searcher’s questions […]

Continue Reading

Crap Backlink Profile? Google Penguin is After You

| September 30, 2016 | 0 Comments

It first raised its head in 2012… and it caused ructions. It re-surfaced in 2014. Now, after a frustrating few weeks of prevarication, Google has announced the released a long-awaited wholesale Penguin update, designed to deal with on and off-site links that unfairly play the algorithmic system. Why release a Google Penguin algorithm update? Why […]

Continue Reading

Get Your On-Site Optimisation Mojo Working

| February 20, 2015 | 0 Comments

The word on the search engine marketing streets is that on-site optimisation perfection is a worthy aim. If you’ve been too busy building links and adding fresh content to deal with the messy, muddled back end of your website, it’s time to get your on-site optimisation mojo working. How do you identify on-site optimisation issues? […]

Continue Reading

On-site SEO: URLs, speed, structure & sitemaps

| October 15, 2014 | 0 Comments

My last post talked about what SEO means to content creators in 2014. But there’s much more to SEO than keywords and content. Here are four more things to take into account if you want your site to stand above the competition, covered in a quick ‘n’ dirty way with links to detailed information: url […]

Continue Reading