RSSCategory: Blog

To Kiss or Not to Kiss – Muddled Communications

| August 4, 2017 | 0 Comments

Crystal clear communications are the bedrock of great marketing. But real life comms often let us down. Here are a couple of examples of horribly muddled communications.  Air-kissing, hand wrenching nightmares Go back three decades and it’d be weird to kiss someone unless you were actually in a relationship with them. Men and women simply […]

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GDPR – A Brilliant Opportunity for Marketers

| July 24, 2017 | 0 Comments

There’s an awful lot of tearing of hair and gnashing of teeth around GDPR, the new General Data Protection Regulations that come into force next May. It also looks like a lot of businesses are selling GDPR compliance services on a fear basis: get compliant or you’ll be fined/locked up in a dungeon/beheaded/banished to Mars. But […]

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Your Most Powerful Marketing Weapon – And More

| July 14, 2017 | 1 Comment

It has been ages. At long last I have a spare 40 minutes to write a blog post for myself. Here’s some stuff I’ve been saving for a time like this!   What’s your best marketing weapon? Marketers go to extraordinary lengths to pin down the likely characteristics, desires and behaviour of the audiences they […]

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No-Bullshit Expertise from Talented People – Meet Mass Impressions

| June 21, 2017 | 0 Comments

Roll back time to the early 1990s and you’d find me in the direct marketing department of Sun Alliance’s personal insurance division, sending out literally millions of pieces of direct mail designed and written by one of the biggest and most respected marketing agencies of the time, WWAV, AKA Watson Ward Albert Varndell. What fun it […]

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The North Devon Roll of Honour – Best Suppliers List

| June 20, 2017 | 0 Comments

We moved to north Devon from Brighton in January 2017. Since then we’ve tried and tested some brilliant local businesses. They deserve a shout, and that’s what this post is about.  Recommended businesses in North Devon If you’re down our way and in need of any of the following services, the friendly, warm and polite […]

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