RSSCategory: Blog

13 Years of No-Ad Telly, How LinkedIn Treats Posts, and More…

| October 13, 2017 | 0 Comments

Going 13 years without TV ads… and counting Twelve years ago my husband and I discovered something really cool. Totally bored with TV ads, we realised we could turn the sound down during ad breaks and do something more interesting instead. I usually continue with the book I’m reading or play my recorder, he usually […]

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Small Business Content Marketing in Autumn 2017

| October 9, 2017 | 0 Comments

Content remains the best way to drive positive interactions with people, encourage them to engage with you, trust you and ultimately buy. So has anything new emerged recently to change the way small businesses do content marketing?  The latest – Small business content marketing in autumn 2017 One of the biggest changes in content marketing […]

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Onion: Why Writing a Word Several Times Turns it Into Gobbledegook

| October 4, 2017 | 0 Comments

I was twelve years old, writing an essay for school. I can’t remember the subject matter but it involved writing  the word ‘onion’ several times. At first it made perfect sense. Then it started looking strange. I totally lost the flavour of the meaning of ‘onion’, that deep, instinctive confirmation that I knew exactly what […]

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Why Refresh Your Home and About Pages?

| September 28, 2017 | 0 Comments

Once you’ve created your website’s home and about pages you can forget about them, right? Wrong! Here’s why they deserve your ongoing attention. Why bother taking good care of your home and about pages? As a rule, your home and about pages are those your visitors will click to the most frequently, the home page […]

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Marketing Wisdom 101 – Your Prospects Don’t Care About You

| September 27, 2017 | 0 Comments

Your prospects don’t give a damn about you. They couldn’t care less about your goods or services. Like you, they’re selfish. They only care about themselves, their own needs and desires. So where does that leave marketers and content creators?  The best marketers bear human nature in mind It’s no good shouting about how much better […]

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