RSSCategory: Blog

Marketing Wisdom 101 – Your Prospects Don’t Care About You

| September 27, 2017 | 0 Comments

Your prospects don’t give a damn about you. They couldn’t care less about your goods or services. Like you, they’re selfish. They only care about themselves, their own needs and desires. So where does that leave marketers and content creators?  The best marketers bear human nature in mind It’s no good shouting about how much better […]

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Why Pensions Marketing is Rubbish – And How to Make it Better

| September 12, 2017 | 0 Comments

Have you resisted investing in a pension? I have. OK, I’m not particularly risk averse – I can’t help feeling I’ll cope just fine without a private pension, like millions of people already do. But it’s the way pensions are marketed that really puts me off. Here’s why, plus some ideas about how to do it […]

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Consumer Behaviour Prediction and Lyapunov Exponents

| September 5, 2017 | 0 Comments

It’s nigh on impossible to predict the weather more than a week in advance. So what hope do marketers have of predicting consumer behaviour, humans being much more mercurial than weather systems? Maths agrees. Here’s why marketers should stop trying to predict what people will do next: introducing Lyapunov Exponents.  Lyapunov Exponents – Forget predicting […]

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Algorithms – Some Are Clever, Others Are a Bit Thick

| August 25, 2017 | 0 Comments

Algorithms – they’re everywhere. Some are so clever they take your breath away. Others are surprisingly stupid. Does it matter? In the case of the algorithms that run our world and make decisions about us as individuals, yes. Is machine learning bias adversely affecting your business or your life? Would you even notice? The weird […]

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Driving Instructor Madness, Google Posts and More

| August 22, 2017 | 0 Comments

Here’s this week’s post, exploring the wonders of Google Posts, peering under the driving instruction bonnet, and expressing my pleasure at having one of my longest-held pieces of marketing wisdom confirmed by one of the planet’s best-respected marketers.  Driving instructors – Crap at responding I never bothered learning to drive when we lived in in […]

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