‘Spinning’ – a risky business
Spinning software ‘spins’ written content.
Take a unique article or website description and shove it through a spinning programme. It’ll spew out countless fresh versions of your unique article, replacing words and phrases with synonyms to make every version slightly different.
Why bother? Because spinning is a super-fast way to get your message all over the internet, with minimal effort, while avoiding a poke in the eye from Google and co. for flaunting duplicate content guidelines. So it can be an effective SEO tool.
But it has a serious downside.
A lot of spinning software is horribly designed. The gobbledegook it churns out might be funny but it doesn’t do much for a business’s credibility. Last night, approving links in our PR5 deep links directory, I ran across two beauties:
“We offer memorable holidays for the disconcerting traveller” and “This site provides in depth knowledge regarding physical and mental fitness for sarcastic people”
Yup, funny! But risky. Badly spun content:
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damages business credibility
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confuses and alienates searchers and visitors
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gets a website rejected by human-edited business directories
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risks the wrath of search engines
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clogs the internet with rubbish. Search engines like to put people first - bad spinning doesn’t!
