11 straightforward ways to improve sales conversion
Conversion is the percentage of website visitors who ultimately buy from you.
For example if you get 1000 site visitors a day and 19 of them buy something, that’s a 1.9% conversion rate.
Attracting people to your site is one thing. Getting them to buy is another. Here’s eleven common sense ways to increase sales conversion:
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create clear, compelling, inspirational sales copy, targeted directly to your core audience’s needs
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lose the small print, avoid jargon, turn every potential negative into a persuasive positive
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make it easy for prospects to ask questions. Then deliver the answers as fast as possible
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make buying a clean, smooth, logical and pleasurable experience. The more complex, longer or exasperating you make it, the fewer people will stick it out to the end
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provide plain English reassurance about security and privacy in the right places, at the right times
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cater for everyone’s needs by giving people a choice of ways to buy wherever it’s practical. Online, over the phone, in writing…
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…the same goes for payment methods. The more choice you give, the more prospects will be able to buy from you
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use a buyer’s name – personalising the buying process helps people feel a human connection with your business
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build and manitain a good, trustworthy reputation by fulfilling orders quickly, efficiently and politely
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keep your prices competitive. If they’re too high you’ll lose sales to your competitors no matter how much you spend on SEO, advertising and marketing
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test different offers, prices, descriptions, images, sales processes etcetera until you identify the best converters