18 steps to marketing perfection: recession-proofing for businesses
A wobbly economy isn’t always bad news. The strong always survive.
So prepare yourself. If things are slowing down a bit, review your marketing to gain a good, muscular competitive edge. Are you:
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doing enough marketing? A slow-down means you might have to work harder to get new customers and keep
existing ones -
spending money in the right places? Test new media to establish response & conversion rates
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stuck in a rut? Review your existing media and campaigns, check ROI then act on your findings
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spending more than necessary on print? Check in case you can buy it for less
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posting profligately?! An A5 brochure, newsletter or catalogue can cost much less to post than A4
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sending out stuff by snail mail when you could easily email it?
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thinking creatively: reacting to current affairs swiftly and eloquently to raise your profile?
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up to date with your market: who they are and what they want from you?
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maximising the marketing potential of new products or services?
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releasing regular press releases to beef up your visibility?
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making the most of up to date SEO techniques?
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integrating your campaigns intelligently across multiple media?
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happy with your pre-sales, sales and post-sales materials? Could they work harder for you?
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grabbing every opportunity along the customer journey to communicate positively with people?
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updating your website often enough to keep search engines and repeat visitors keen?
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certain your website content is doing the best possible job of attracting, keeping and persuading visitors to buy?
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comfortable with your brand and what it projects to your target market?
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satisfied that your marketing plans still accurately reflect what your business is trying to achieve?
Get this lot right and you should be fit enough to fight a blip, a slow down or even a full blown recession!