20 ways to rank better in Bing

| June 20, 2012

It’s bad enough having to deal with cross-browser compatibility. The last thing we need is conflicting optimisation guidelines across different search engines.  So it’s good to know that at first glance, Bing’s SEO requirements are very similar to Google’s. Here’s how to make your site rank better in Bing. 

Here are 20 sensible tips to rank better in Bing 

  1. join Bing Webmaster Tools – research shows being a member will probably make a difference
  2. instruct Bing to index any site pages they haven’t yet dealt with manually, one by one, via the Bing webmaster tools area
  3. upload a sitemap
  4. carry out keyword research and apply it intelligently to your pages
  5. avoid Flash – search engines find it difficult to extract text, content and links from Flash files
  6. upload a robots.txt file
  7. structure your on-site navigatrion so it’s as user friendly, flat and simple as possible
  8. take care over your meta title for every page, making it 65 or fewer characters (including spaces) and featuring the page’s main keyword or phrase at the beginning
  9. make good quality content. Like Google, Bing appears to appreciate unique, well written, useful, relevant and entertaining content with a light keyword hand and no key phrase stuffing
  10. add fresh content regularly, updating deeper pages as well as your home page
  11. think about adding a blog, a convenient and popular way to update content often
  12. always do your best to create create link bait – stuff that people back-link to naturally because it’s brilliant
  13. never buy links
  14. take equal care over your meta description tags, writing a unique description for each page that inspires click-throughs from the search results
  15. add an RSS feed
  16. put the user first in everything you do, maximising the pleasure people get from the experience at every turn. Make everything about your site practical, simple, clear, fast and easy for your visitors
  17. include social media sharing buttons
  18. keep your code clean – check your html regularly for errors
  19. never resort to ‘thin’ or ‘spun’ content. Thin content is the bare minimum you can get away with, designed to manipulate search engine algorithms with no thought for the end-user. Spun content is an automatically re-jigged version of existing content, where the order of the words/paras is simply changed around
  20. never cloak your site. Cloaking is when a site shows human visitors different information from the stuff revealed to search engine robots, and it’s a huge no-no

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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