4 steps for creative content planning

| November 13, 2012

When you’re building a content plan, you need a skeleton to hang your subject matter on

Here are four tips for well-rounded creative content planning, to help you stay directly relevant to your business’s direction and fulfil your readers’ needs.

  1. Tailor your content plan so it supports your business plan
  2. Focus on your USPs to reinforce them in readers’ minds
  3. Consider your sector, your industry and the wider commercial landscape you operate in
  4. Take your clients’ and prospects’ likes, dislikes and feelings into account, delivering stuff they want to hear and share

If every piece of fresh content you produce ticks one or more of these boxes, you’ll be on the right track.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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