6 top uses for testimonials

| December 4, 2009

loveCustomer testimonials. Useful, right?

More useful than you might think. Here are five top ways to make the most of testimonials.

1. Use a testimonal to introduce every web page, like this, and they’ll give your sales message a powerful little boost

  • Header:  You deserve a brilliantly clean home!
  • Subhead:  Brighton’s favourite cleaning company
  • Testimonial: “I’ve used BrightInBrighton for a year now and they’ve never let me down. My home is always absolutely spotless!” 
  • Body copy: BrightInBrighton deliver superb quality cleaning services (etc)

2. Use several short testimonials on your sales page, where they’ll work hard to increase conversion

3. Create a dedicated testimonial page and add new praise regularly. You’ll benefit from SEO juice, enhanced visitor interest and valuable extra credibility

4. Use a short testimonial to lend power to your email marketing campaign – we all enjoy knowing what other people think and we like to trust our fellow consumers

5. Include testimonials with the stuff you sell and hammer your quality message home. They’ll help you encourage repeat visits, increase sales, cross sales and up-sales…

  • on the cover of your ebook
  • designed into your product’s packaging
  • printed on delivery notes
  • etc

6. Create a regular ‘what our customers say’ section in your newsletter. It’s a good place to display longer testimonials and entire letters full of praise without interfering with your core sales message. People like to read about their peers’ experiences and good news helps create a positive, trusted brand

PS. Dont forget you can use testimonials from peers and experts within your field as well as customers.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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