A great marketing quote to kick-start 2012

| January 9, 2012

Thanks to Marc Mathieu, Senior VP of Marketing at Unilever, for his excellent Marketing Week quote about achieving marketing success in today’s tricky economic climate: 

“Success requires people who are human beings first and marketers second to do marketing for people who are human beings first and foremost, not just consumers”

I couldn’t have said it better myself. Happy New Year!

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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