A simple one-to-one communications trick

| January 14, 2011

Have you heard of ‘mirroring’? In real life it means copying the body language of the person you’re talking to. It usually happens unconsciously; when we agree with someone we tend to mirror the way they sit, stand, use their hands etcetera. It’s an instinctive way to bond with others and it’s powerful stuff.

Can you take advantage of mirroring in marketing?

Yes you can, on a one-to-one basis. A customer or prospect emails you. You reply. Most people have their personal favourite sign-off. Mine is ‘All the best’. But using your customer’s signoff in your reply means you make a small but critical personal connection with them. And, as I’ve said before, in the pursuit of sales every little helps.


Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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