A website won’t save your business

| November 16, 2009

Build a website and customers will magically arrive… right?

A designer colleague of mine is working with a handful of recession-hit businesses going online for the first time. As he keeps telling them, a website isn’t a field of dreams. Just having a site isn’t enough to bring customers running.

An online business is the same as any other business. The internet is just another highly competitive marketing medium amongst a shed load of media. And a website won’t automatically save your business from going down the tubes.

Despite all the ’get rich quick’ claims made online, making money on the internet is rarely easy or fast. It is almost always just as challenging as making money offline.

So don’t expect miracles from your website, especially if it is brand new. Unless you’re incredibly lucky there aren’t any short cuts. If you want people to find your site you need to bite the bullet and get marketing.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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