Always check your site content in situ before signing it off

| July 15, 2010

It’s important to check raw website content when it’s in draft form, expressed as a Word or .txt document or whatever. But seeing new content in context gives you a final vital chance to weed out any imperfections. 

Wise site owners like to check new site content in situ before signing it off. Here’s why:

  • it’s easier to see if the new copy works in sympathy with the design to make the biggest possible impact
  • it’s easier to spot areas where the flow could be improved to make your message clearer or more powerful
  • it helps you spot areas where the formatting could be changed to improve response and conversion
  • stuff like stray formatting errors, duplicated words and weak arguments are easier to spot on-site

How come it’s easier to spot improvements to content in situ?

It’s probably very simple. Presumably you’re experiencing the copy in a fresh visual context so improvements leap out at you. Whatever the reason it’s a foolproof way to make 100% sure your new website content works as hard as it can.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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