Back to direct marketing & copywriting basics

| January 18, 2012

Because this blog is home to more than 400 posts, it’s high time I went back to basics and re-covered all the good stuff I haven’t mentioned for ages.

Here’s a list of the subjects I’ll be resurrecting over the next few weeks, interspersed with the latest on-site SEO, SEM, SMM, direct marketing and communications news and views, in other words all the direct marketing and copywriting basics.

New blog post subjects coming up…

  • integrated marketing
  • direct marketing
  • segmenting and targeting data
  • creative targeting
  • DIY marketing and SEO
  • SEO basics
  • B2B versus B2C marketing
  • creating winning press releases
  • writing with search engines in mind
  • making the most of testimonials and case studies
  • blogging to win more followers and please search engines
  • copywriting and marketing ‘how to’ guides
  • making a success of email marketing
  • creating hard working autoresponder messages
  • keeping your website fresh
  • content quality control
  • testing
  • ebooks
  • all about editing
  • brand stuff
  • media stuff
  • the legal bit – marketing and distance selling rules, regulations and compliance
  • formatting website content
  • creating effective direct response adverts
  • calls to action
  • marketing and copywriting checklists
  • getting your ┬ámeta data right – the code bit
  • how to maximise sales conversion
  • writing to a common denominator
  • the ins and outs of key words / phrases
  • insights into search engine algorithms
  • the basics of link building
  • long and short copy
  • putting users first
  • common sense data analysis
  • link bait
  • good, old fashioned print!
  • direct mail
  • direct response
  • cross selling and up selling
  • creating a winning newsletter
  • reacting to trends
  • mobile web
  • plain English
  • customer communications
  • database marketing
  • site updates
  • marketing planning, tactics and strategies



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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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