Be clear about what your business does

| November 16, 2009

I found this business description when trundling around online the other day: “We are always doing something new. We have just started another in-house matrix programme that pays 100% fees back to members, who join in reverse order.”

What does your company do? Make it obvious!

The company’s name didn’t give a clue about what they actually did, either. Until I noticed they were classified in the business and finance category – which wasn’t particularly helpful but better than nothing – my best guess was they were flogging time travel.

Even if you only have 100 characters to describe your business, it makes sense to use some of them to tell people – and search engines – what you actually do rather than waxing so lyrical that the people reading it have absolutely no idea.


Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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