Be clear about what your business does
I found this business description when trundling around online the other day:
“We are always doing something new. We have just started another in-house matrix programme that pays 100% fees back to members, who join in reverse order.”
The company’s name didn’t give a clue about what they actually did. Until I noticed they were classified in the business and finance category (which didn’t clarify things much either!) my best guess was they were flogging time travel.
Even if you only have 100 characters to describe your business, it makes sense to use some of them to tell people – and search engines – what you do. Rather than waxing so lyrical that the people reading it have absolutely no idea what you do.