Blogging: Avoid hard sells for better blog performance

| November 2, 2010

Overtly sales-focused blog content doesn’t put search engines off. But it can alienate human visitors. So you might as well please both parties and get the maximum marketing value out of your blogging efforts.

Human visitors come back time and time again if they like what you’re saying, and some will convert to customers. But most people don’t respond well to a full-on 100% hard sell. We prefer to be informed, entertained, stimulated, inspired, amused… even angered. The occasional post selling your services – or reaffirming their value – is fine. But keep it low key.

Does your blog focus on selling?

If you’re not sure if your blog’s focus is right, ask yourself how you’d feel if you’d just come across it for the first time. Or ask a friend for an objective opinion.


Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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