DIY B2B SEO, SEM and DM!

Press releases are a really useful part of the B2B marketing mix. A cost effective way to get valuable exposure online and offline.  
Distributing a well written, exciting, properly constructed press release once a month will make your business visible to a wide range of useful and influential people via your industry’s trade press, national and local press to  consumer publications and online seaches.
Getting press releases seen and used by online and offline media is [...]

In the battle to stay ahead of the competition, the smallest things can pull your website ahead in the hearts and minds of visitors.
Consistency of layout is one of them.
Here’s six things to check to make sure your website content is visually and functionally consistent:

is the copy laid out the same way on every page?

is the menu always in the [...]

What more can I say?!
Except thank you to all my lovely customers for trusting me with their precious copywriting projects throughout 2008. Without exception, you’ve been a pleasure to work with.  
Kate

A mailing with a letter will always outpull a mailing without a letter: an old direct mail rule that holds true whether you’re sending an email or a traditional snail mail campaign.

How many online marketers have taken it on board? Very few. Most email campaigns are nothing more than online leaflets. As any seasoned direct marketer will tell you, you can be much [...]