It’s good to know human beings are nowhere near as predictable as marketers like to think we are. Despite the vast amount of data sites like Facebook hold about members, the social network’s data-driven adverts are still way off target. OK, I may be in my forties and engaged to be married. But that doesn’t [...]
I was chatting with someone about insurance direct marketing the other day, lamenting the fact that most insurance offers are hideous exercises in jargon and corporate speak. The person I was talking to wondered whether it was OK to use corporate-style language when marketing business-to-business, as opposed to business-to-consumer. I said no. How come? [...]
Is punctuation dying, dealt a death blow by text messaging and buried in a shallow grave by teens who can’t be bothered to learn the fine art of clear communication? If punctuation was the province of a load of fuddy duddies who insisted on following a bunch of boring old rules just for the [...]
What is a strapline? It’s a short statement that clarifies exactly what your business does, so people get the picture ‘at a glance’. Where does a strapline go? A strapline usually sits directly below a logo or company name. Do I need a strapline? It depends. If your business name / url already makes it [...]
Because this blog is home to more than 400 posts, it’s high time I went back to basics and re-covered all the good stuff I haven’t mentioned for ages. Here’s a list of the subjects I’ll be resurrecting over the next few weeks, interspersed with the latest on-site SEO, SEM, SMM, direct marketing and communications [...]
