The WordPress team releases regular updates and it’s wise to upgrade your blog every time a new version is launched. Why? Because if you don’t you leave your blog at the mercy of hackers, infections and other malicious mischief. I know two people who’ve been infected via weaknesses in old versions of WordPress. As well as security fixes, updated versions include fresh functionality. And it’s easy – as [...]
Great special offers are strong medicine. They draw publicity and attention as well as driving sales. Here’s my latest, a Karma-driven offer that’s completely genuine, provides a valuable service and makes me feel good into the bargain. I’m devoting one day a month to free charity copywriting. If you’re a charity in need of direct marketing and direct response [...]
Images don’t contribute much to SEO because search engines can’t ‘see’ pictures or analyse their content. But you can make the most of your on-site images by ensuring their ALT attibutes make sense. Provided your images’ attributes are descriptive and accurate, search engines will find it a tiny bit easier to rate and classify your website correctly. It always helps to have a suitable tool handy. This one checks [...]
It’s important to check raw website content when it’s in draft form, expressed as a Word or .txt document or whetever. But seeing new content in context gives you a final vital chance to weed out any imperfections. Wise site owners like to check new site content in situ before signing it off. Here’s why: it’s easier to see if the new copy works in sympathy with the design to make the [...]
If you’ve set up a WordPress blog you can spend hours setting it up for SEO. Alternatively just install the WordPress All In One SEO Pack plugin. It only takes a few seconds and you’re done. But don’t forget to back up your database first… just in case! If you like, you can fine tune every aspect of it. [...]