Research plurals and singulars
Some people search Google and co for goods and services using plurals, others use singular words and phrases.
Here’s an example. Say you sell bathrooms. One of your most popular search terms might be bathroom suites. But it’s also worth finding out how many potential customers search for bathroom suite.
If your main competitors are busy fighting over a singular key [...]
If you’re neck deep in DIY SEO and want to find out your latest positions in Google’s search results, don’t forget to disable the personalised search option first!
What are personalised search results? In the interests of improving your search experience, unless you tell Google not to it’ll return results based on your previous searches and the sites you’ve visited in the past.
Why [...]
Thanks to Drayton Bird for these two small but perfectly formed little gems:
The golden rule of marketing is – give your customers what they want
The golden rule of targeting is – go where your customers go
Perfect. If you’d like to get a regular email from Drayton, each packed to the rafters with the best in direct response wisdom, [...]
Research by http://growsmartbusiness.com/ indicates a recent increase in social media marketing by small businesses:
one in five of the 500 US small business owners questioned confirmed they use social media for marketing
69% post status updates, news and links on social networks
61% claim they use social media to find and attract new prospects and customers
57% have built a network of new prospects via social media websites
39% run an industry-specific blog
50% of small [...]
I flounced out of Facebook at the weekend.
Why? Because recently, Facebook has delivered more pain than gain. I’ve always enjoyed it but the last two interface relaunches have found me struggling to find stuff, people, messages…
As a rule when I encounter something new it only takes a couple of goes to get it. But for some reason the latest generation Facebook baffles me anew every time [...]