Inspired by the credits for TV series Justified, I’ve been searching for woodcut, hand drawn and Western style typefaces to refresh my websites’ header images. After some research I decided to stick with the Dafont site because: there’s a broad choice of fonts and they add new ones regularly they classify fonts in a logical but creative [...]
As a freelance copywriter working from home, my only company during the day is BBC Radio 4. A recent edition of The Food Programme illustrated just how powerful the blogosphere has become. Food bloggers are taking the world by storm. They’re starting and ending trends. They’re creating new celebrities. And they’re making people fortunes. A week or so later another R4 programme [...]
If you’re considering taking on a freelance copywriter to get your site content in order, do you know how the process works? Here’s how I do it. you email me details of your project – number of pages / words, purpose, target market or whatever’s relevant I’ll write you a short test piece if you like, for [...]
There are three reasons for distributing press releases. Online releases attract inbound links. Offline releases win exposure in print. And some business owners use press releases to help them become a trusted authority in their field. So how often should you send out press releases? The simple answer is, whenever you’ve got something genuinely newsworthy to say. You can distribute [...]
I’ve covered this before in a previous post but I think it’s worth revisiting from a slightly different angle. Press releases are still an excellent vehicle for building quality links and – if they catch the attention of the newspapers - driving traffic to your website. Here’s how to write a successful press release. take a quick sanity check… is your [...]