In 2011 I invested time and effort testing Twitter to see if I could make it turn a decent profit. It worked, and these days I tweet regularly to generate new freelance copywriting business. It’s very lucrative. But time and distance are wonderful things. Having read through last year’s posts about making Twitter pay, I’ve [...]
Thanks to Marc Mathieu, Senior VP of Marketing at Unilever, for his excellent Marketing Week quote about achieving marketing success in today’s tricky economic climate: “Success requires people who are human beings first and marketers second to do marketing for people who are human beings first and foremost, not just consumers” I couldn’t have said [...]
It’s been a whirlwind year full of marketing dramas and crises, excitement, gloom and doom. Here’s the top 5 marketing lessons to learn from 2011, possibly the most exciting twelve months marketers have enjoyed for decades. Google algorithm updates wreaked havoc with search positions and as a result fresh, good quality on-site content became [...]
Perversely, I enjoy getting spam. It’s a valuable exercise in how not to do email marketing! The subject line of one of today’s spam messages asks if I have “Enough passion for these hotter nights?” It’s snowing in Woodingdean right now and hotter nights are a distant dream. Wrong hemisphere, chaps. In the context [...]
What’s the most important on-site SEO idea to take on board from 2011? It’s ‘putting the visitor first’. Search engines have released thousands of algorithm updates over the past year. Google’s infamous Panda and Caffeine updates, the big boys, are still rolling across t’internet like huge binary tsunami. Both appear to encourage good quality, [...]
