What’s the most important on-site SEO idea to take on board from 2011? It’s ‘putting the visitor first’. Search engines have released thousands of algorithm updates over the past year. Google’s infamous Panda and Caffeine updates, the big boys, are still rolling across t’internet like huge binary tsunami. Both appear to encourage good quality, [...]
When you’re faced with a marketing puzzle, think it through logically. Here’s a question recently asked on Twitter: “How long should blog posts be for SEO purposes?” And here’s the answer: search engines take into account how long we spend on websites. It’s just one of hundreds of pieces of information they use to build [...]
I’m liking Udemy, a place where you can take and build online courses on any subject. Their site’s beautifully written, clear and friendly I love their slightly rebellious ‘about’ statement, which reads: Udemy enables anyone to take and build courses online. Our goal is to disrupt and democratize education by enabling anyone to learn from [...]
Are you into social media marketing? If so, have you read TNS’s Digital Life report yet? Don’t be surprised if you haven’t. It came out a couple of weeks ago, only to be met by a stony silence from the SMM community. How come? Probably because it’s full of findings that social media marketers don’t [...]
You’re short of time. You can’t spend all day checking for relevant breaking news. So how do you keep your eye open for blog inspiration and still get your work done? With Google Alerts you’re notified by email whenever there’s breaking news about the subjects you set up. Which means you spend less time on [...]
