Check your key phrases regularly to stay on top

| February 11, 2011

The internet is an incredibly fluid marketing medium. So it’s mad to view SEO in a vacuum. Your site’s position in Google depends on much more than the stuff you do. It’s also at the mercy of an ever-changing context.

Keep an eye on your keywords

In a fast changing environment like this you can’t rely on key words to have the same impact forever. Like practically every other element of a website, you need to keep an eye on your key phrases and respond quickly to change.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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