Choosing effective keywords

| March 8, 2010

Research plurals and singulars

Some people search Google and co for goods and services using plurals, others use singular words and phrases. Here’s an example. Say you sell bathrooms. One of your most popular search terms might be bathroom suites. But it’s also worth finding out how many potential customers search for bathroom suite.

If your main competitors are busy fighting over a singular key word or phrase, focusing on the plural alternative – and vice versa – can give you a useful competitive edge in the search engine results pages.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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