Combining AdWords and SEO to win site visibility

| September 22, 2010

Just having a website isn’t enough. These days you need to address your site’s visibility too, or it’s very unlikely people will find you. So what’s a sensible strategy to get you where you need to be… on page 1 of Google?

Want instant visibility on page 1 Google?

If you want instant visibility and instant custom you can’t beat Google’s popular Search Engine Marketing tool, AdWords – AKA Pay Per Click. It’s the best way to get your site on page 1 of Google within hours. And keep it there.

You might be perfectly happy paying for AdWords visibility forever rather than spending time and effort getting to grips with the ins and outs of natural SEO. Or you might want to use AdWords to keep you on page one while you beaver away in the background building inbound  links, carrying out regular site content updates etcetera to move your site steadily up Google’s search engine ranking pages.

It’s a matter of resources. Either you have the time and inclination to pursue natural SEO, or you don’t. It’s worth doing some simple calculations. If you’re a small business owner you might find your valuable time is best spent growing your business, and that natural SEO simply isn’t cost effective.

 

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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