Is ‘content only’ SEO starting to pay off?
Google gives, Google takes away.
Google’s recent Penguin algorithm updates caused terrible problems for websites whose back-link profiles fell short of the search engine giant’s ideal.
At the same time, Google made it uncharacteristically clear that they consider quality site content – stuff with a strong reader focus rather than created with search engines’ needs front-of-mind – to be the way ahead.
As a result some SEO experts have put their link-building activities on the back burner until the dust clears, focusing hard on the content side of life instead. And they’ve started to notice remarkable results.
I can’t give details because it’s client confidential. But I can say that I’ve come across two examples this week alone of sites that have gained dramatically better positions in the search results pages without so much as a sniff of a link building campaign. All they’ve done is change focus to concentrate on creating the best possible content; fresh, unique, useful, relevant, well written and all that good stuff.
Interesting. Very interesting!
Content marketing advice
If you want to know about the ins and outs of content marketing in a post-Penguin, post-Panda context, here’s an excellent infographic on the subject, recommended by my very own tame SEO expert: Content Marketing – What’s you plan of attack?
Category: Google
About Kate Naylor (Author Profile)
Originally from North Yorkshire, I live in Brighton on the sunny south coast. I've had a passion for words all my life and this is my seventh year as a freelance writer. In my spare time I draw, paint, sculpt, design, garden, read, write poetry and enjoy long distance hiking. I'm also a volunteer shepherd - a Lookerer - for Brighton & Hove City Council.Subscribe
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