Mmmmmm, that heady mix of logic and creativity…
I’ve been writing Direct Marketing and direct response-led copy for nineteen years, continually seduced by the combination of logic and creativity that good copywriting requires. There’s a clutch of interesting rules to apply before you even consider putting your creative hat on.
First, get your story straight; exactly what does your client want to achieve with the copy?
Identify and prioritise the [...]
I ain’t got nothin’ but the blues, but them blues ain’t nowhere I can find!
A keen blues fan but cursed with impatience where shopping’s concerned, I find hunting down obscure blues DVDs, CDs and books irritating, especially when I’m after stuff that strays off the beaten track.
But at the weekend I discovered Blueshound. An excellent little online shop, blueshound features a vast [...]
Can’t be arsed to cook? The Cook shop provides a delicious solution, with a huge range of gorgeous home made frozen dishes to take home and heat up. I couldn’t make their food for the price they sell it. Actually I couldn’t make the food they sell, full stop!
Their September newsletter and autumn menu arrived yesterday, always a treat. A3 200gsm matte roll-folded to [...]
Brighton based internet solutions company Adooda Web Design announces the launch of its unique online trading environment, adooda.co.uk
Mike Tuckwell, Adooda MD, explains, “In a world where opportunities for high quality no-cost online advertising just aren’t available, we’ve stepped into the gap. Adooda provides a commercial environment generating high levels of traffic, free advertising exposure and access [...]
