Only five?!
Five fundamentals? A drop in the ocean. The tip of the iceberg. But this selection comes from the pointy end of fundamental!
Put your target audience at the heart of your campaign
Knowing your target audience is critical to any successful marketing strategy. It’s so worth taking the time to identify and analyse your target market before doing anything else. [...]
Hindsight’s a wonderful thing!
I spent a month planning the launch of my freelance business back in May ‘06. First a Press Release to the local press and other media. A concurrent tightly targeted email campaign to Brighton’s creative community of web, direct marketing, branding and advertising agencies, publishers, web designers and web developers. All supported by an integrated direct mail [...]
You don’t need to spend a fortune on marketing and PR to get quality exposure
On a roll, this morning sees me on Southern FM radio news talking about my book. And as I write I’m waiting to hear from the national newspapers and various magazines, via a freelance journalist who reckons the story has legs
I’m a one man band working with a [...]
No matter how small your business, don’t forget offline direct marketing… print is powerful stuff!
Internet marketing’s exciting, fast and cheap and, if you do it properly, extremely effective. But any marketer worth their salary or fee will also consider integrating offline campaigns seamlessly to maximise a budget’s impact. It’s a clear case of whole being greater than the sum of [...]
