DIY B2B SEO, SEM and DM!

Got a business-related blog? Listen to your webstats and experience blog power in action
I’m always banging on about checking webstats. But you can’t plan marketing effectively unless you know what works and what nosedives. Webstats are easy to understand and there’s plenty of online advice about interpreting them. You need to know returns on investment, especially if you’re paying for online marketing.
So it was good to see [...]

An hour a day for three months and DIY SEO begins to pay off!

In a recent article I waxed lyrical about what can be achieved from an hour a day spent on home grown SEO and basic do-it-yourself online marketing. With four months’ worth of webstats under my belt, the results are dramatic with almost 1000 unique visitors so far this month.
Between January and [...]

If you’re a very small business, a sole trader or a freelancer like me, you probably won’t have much of a marketing budget. And if you do any Search Engine Optimisation, it’s probably DIY! 
Every little helps… here’s a short list of business directories and listing sites that I’ve tested recently in pursuit of visibility for my freelance copywriting and editing business, helpinthecity.com.
WhyNotAd and [...]

You’d hire an electrician to sort out your wiring. You’d go to a doctor if your leg turned green and fell off. And because commercial writing is a specific skill, you’d go to a professional copywriter when creating your website content. Wouldn’t you?
But a random website scanning session reveals the obvious: not all website owners [...]