Here’s a classic example of copywriting with a distinct target audience in mind.
The Brief: re-write a Pelvic Toner website to encourage more visitors and sales.
As a rule pelvic toners are bought by women who suffer from pelvic floor weakness. But the copy for the original pelvictoner.biz site had been written by a bloke.
The product helps women exercise their pelvic floor muscles back [...]
Since September I’ve dedicated an hour of each working day to online marketing and DIY SEO.
One thing I’ve noticed is the power of logically-named url file names.
When planning the redesign of my website I included primary keywords and phrases in my file names. These were words and phrases that were also relevant to – and repeated [...]
A hour a day spent on DIY SEO has got my website onto Page 1 of Google
Since September 1st ‘07 I’ve devoted an hour every working day to DIY SEO, promoting my freelance copywriting and editing service, helpinthecity.
I’ve already talked about the resulting increase in site visitors and paying business in earlier posts. Here’s some more proof that carrying out SEO on [...]
If you’re copywriting for DM, you’re on target for SEO
Writing for SEO needn’t sound forced. It should flow naturally. But how do copywriters do it?
It’s a logical process. Provided you have a few bits of key information in place you’ll find yourself writing for SEO without even realising you’re doing it.
First get your direct marketing ducks in a row:
a [...]
