Webstats give you a load of vital information about site visitors. But are webstats the whole story?
Most website visitors find you via a seach engine. That’ll show up on your webstats. As will visitors from sites that are linked to yours. But what if someone found you in the Thompson Local directory, read about you [...]
Ideas and concepts can be difficult to communicate, especially when they’re very familiar to the writer. An idea might seem simple to you, but utterly baffling to someone who isn’t in the know. It’s an issue I’m very familiar with, having battled to create plain language insurance direct marketing copy more times than I can [...]
The mindset of online readers is different from any other medium.
TV adverts interrupt the programme you’ve chosen to watch. The same goes for press ads, direct mail, poster campaigns… they’re distractions, imposed on you rather than chosen or sought.
In contrast most websites are found via a search engine, driven by someone looking for a specific business, [...]
Use every available weapon to keep ahead of competitors!
Online, competition is fierce. But there are plenty of things you can do to stay ahead of the pack. One important (and often overlooked) way to stay sharp is to make sure your home page is updated regularly.
There’s a shop in Brighton’s North Laine whose window hasn’t changed for almost a year. Spiderwebs are steadily colonising the display which [...]
