Sometimes old wisdom brings fresh insights.
Online marketers are waking up to the value of traditional direct marketing. And they’re hitting gold with one of the oldest and best DM principles - testing. But what’s it all about?
Testing is a key component of effective direct marketing. Its principles hold as true online as they do for any other advertising or marketing [...]
Visitors arrive at your site for the first time seething with silent questions.
Here’s an example. If your site advises people about anger management, first time visitors’ll probably be unconsciously wondering things like:
I need help. Can I find out more about anger management here?
I wonder how angry I really am. Can I evaluate my anger levels [...]
You need to use every trick in the book to persuade visitors to convert to customers. Every little helps!
If your web page copy’s long, you need to take care when formatting it. Why? Because people find it hard to read on-screen, they tend to scan. They’ll ignore dense chunks of copy and you’ll risk not [...]
Then write as though you’ve never seen your product or service before!
I gave up on buying a piece of anti virus software last week because the online buying and payment instructions were so frustrating. Which goes to show that instructions aren’t just instructions. They’re a part of your brand, often critical to a good [...]
