“2008 sees some major developments for email marketing. Online marketers are buzzing about the integration of email in the marketing mix. And about relevant and timely emails: getting the right message to the right person at the right time. Both will help achieve better engagement, higher response rates and a better % conversion to sales.”
I found [...]
If you think blogs are only for personal use, think again. Quality blogging attracts all sorts of business benefits.
1. visibility
Blogging bigs up your visibility with search engines. Regular posts keep your site fresh. They encourage return visits by search engine bots. Your blog’s style, tone and content give readers a valuable insight into what it’s like to work with you.
2. credibility
Quality posts will boost your credibility within your markets and industry sector. When there’s a choice, [...]
The combustion engine has a lot to answer for
Cars. Increased CO2 and air pollution. Respiratory illnesses. Obese, cossetted kids. Elephantine adults uninterested in walking more than a few metres.
Our townscapes are noisy and smelly. We’re always getting run over, as are our pets and our precious wildlife.
Roads are often built without considering pedestrians. And countless square miles of land are eaten up in the rush to create them. Because so many people drive [...]
E-books are hot. But is there any commercial value in uploading an e-book to your website?
Provided the content is relevant, informative and well written, an e-book should ding the right bells. A great e-book can pack enough power to infuence buying behaviour and increase conversion
Upload your e-book as a .pdf and you tap into more good stuff. Search engine algorithms like words. They’ll [...]
