DIY B2B SEO, SEM and DM!

It’s no mystery.
‘Brand’ describes the way the outside world experiences your organisation.  
The concept is easier to understand if you ditch the word ‘brand’ and think ‘personality’ instead.
An organisation’s personality, like yours, is made up of:

The way it looks - design, colours, logos, text sizes, fonts and images

The way it sounds - the tone of voice and style of communications

The way it behaves - the quality of customers’ emotional and physical experience when interacting with [...]

The big picture’s a beautiful thing. But don’t miss out on the minutae.
Planning your marketing strategy and working out tactics is an exciting creative process. So exciting that it’s easy to miss the little gems sitting quietly under your nose.   
Does your organisation maximise the potential of every customer contact?
Every communication, no matter how low-key, represents a marketing opportunity. Following on from my last post, here’s a short list of [...]

If you keep your quotes simple, more of your prospects will convert to customers.
If you’re quoting for a contract, job or project, make the total costs clear up front. If your quote has to be detailed and complicated, include a front sheet giving a simple, elegant summary. Good presentation boosts conversion even further.
Here’s a case in point. I [...]

If you want to sell stuff, don’t waste time being arty
Are you planning to use images in your website, brochure, newsletter, email marketing campaign or blog post?
Key US research proved twenty years ago that the most successful campaigns - with the biggest returns on investment - contain images that:

attract the right target audience
help describe the product or service in visual terms 
boost the sales message’s strength and heighten its impact
enable key extra details [...]