Drayton Bird’s direct marketing ‘must read’ book list
The late David Ogilvy said that UK direct marketing guru Drayton Bird ”knows more about direct marketing than anyone else in the world.” If you’re deadly serious about making money from your marketing, you could do a lot worse than invest in Drayton’s top seventeen DM classics.
I’d argue that it is not worth doing [...]
“Stockpile blog posts and drip-feed them regularly”
It’s common knowledge that posting regularly into a living, reacting blog encourages a loyal following.
Hm. I’m a fine one to talk. Some weeks I’m just too busy to write a post and other times I’m stuck for a subject. Now and again I’m full of ideas and inspiration, and have a couple of hours spare to rattle off [...]
Market wisely: know where you’re at
If you’re doing DIY search engine optimisation, it makes sense to keep an eye on your website’s visibility and watch for trends. That way, if you’re in danger of slipping you can take steps to get your business back where you want it to be… presumably on page 1 of mainstream search engines.
It’s easy to keep tabs. [...]
…using highly visible response mechanisms
Another simple tip that loads of businesses forget.
When you’re marketing to customers and prospects, make it easy for them to respond. Make it obvious what they can do next, up front.
We like to act on impulse. Particularly online. If we can’t, we go off the boil. We decide it’s not actually a good idea, or that we can’t afford it. [...]
