Should copywriters avoid cliches like the plague?!
There are two sides to most stories. This one’s no different.
You could view cliches as the lazy way out. The opposite of creative. Boring and done to death. If I was a creative writer - an author - I’d agree.
On the other hand, cliches have commercial power because practically everyone understands exactly what you [...]
A wobbly economy isn’t totally bad news. The strong always survive.
So prepare yourself. If things are slowing down a bit, review your marketing to gain a good, muscular competitive edge.
Are you:
doing enough marketing? A slow-down means you might have to work harder to get new customers and keep existing ones
spending money in the right places? Test new media to establish response & conversion rates
stuck in a rut? Review [...]
Grab the tail of a current event and hang on
Occasionally, a news story will resonate with your business. So grasp the opportunity and tell people about it!
Putting your slant on a local, national or international news story will bring readers, responders, visitors and customers.
Here’s an example.
You are a building firm. A local scandal has just surfaced. A rash of cowboy builders, insisting [...]
Learn to blow your own trumpet!
You don’t need to sound like an egotistical maniac. But when you’re writing marketing and communication materials, you do need to sound confident in your business’s abilities.
Here’s an example. Which do you think is strongest: 1 or 2?
1. We’ll try to help you find the best deal. You might find you could save money!
2. [...]
