DIY B2B SEO, SEM and DM!

Test results prove that single column websites win more customers 
Use a single column of text and you’re in control the path your readers’ eyes follow. One block of copy encourages visitors to read in a logical sequence - from top to bottom - in the right order. They get what you’re saying, which makes them more likely buy.
Multiple columns distract people. Readers unconsciously flit around the columns and absorb less of your message, missing vital bits. Which can be disastrous if they’re [...]

 … but don’t take the mickey!
One good way to make your website visible to search engines is to get links from other sites back to your site. Search engine crawlers love them. Quality ‘back-links’ make you look important, and search engines will prioritise your website as a result.
Like all marketing, back-linking only has long term benefits if you do a quality job. Here’s how to get good back links easily, quickly [...]

Working freelance B2B? 
Here’s a ‘bare bones’ plan to help you get your wares in front of target audiences quickly and effectively. 
 Week 1. Turn up wherever your target market congregates.

Where does your target market hang out? That’s where you need to be. Get your business listed with free online business sites like freeindex. Take advantage of powerful free website directories like DMOZ. Register with relevant online business, trade-specific and networking communities. Use free [...]