At last - a UK business directory that lets you test a premium listing before you buy!
I’ve wanted to test a decent local UK online business directory for a while. But I’ve always found the whole directory thing a bit of a catch 22.
Unless you pay for a premium entry, you’re unlikely to get much traffic. But premium listings can cost [...]
You don’t need an opt-in to email B2B
There’s a lot of confusion about the permissions needed for email marketing. Let’s put the matter to bed.
The rules about email marketing to businesses and consumers are as follows:
Email marketing - business to consumer
Unless you’re comfortable being a despised purveyor of spam, you need to get individual consumers’ permission - or opt in - before you can legitimately [...]
‘Breakfasts served here’ announces the chalkboard outside the Downs Hotel, somewhat grimly. Hm. Not exactly inspiring.
Even when you’ve only got space for three words, it is worth taking care over them.
‘Breakfasts’ is a useful word. But ’served’ is superfluous; it goes without saying that they’ll serve it to you. And the word ‘here’ is pretty pointless too. Where else would they serve your breakfast… on the [...]
Help your readers get exactly what they want out of your blog posts using simple design principles.
Why bother?
A well laid out blog post delivers your message powerfully and logically, and readers get the most out of it.
Here’s a few sensible blog post layout tips
Use a bold header to make it 100% clear where the post starts and what it is about. [...]
