Wordpress Themes

Archive for October, 2008

Great PR 6 site - permanent links

Here’s a tip to help make your website more visible to search engines.
I’ve explained Page Rank in a previous post… just scroll back if you don’t know what a PR is.
New discovery: a cool PR6 site where you can request links. Rumour has it that this site has helped a couple of businesses improve their search rank significantly.
Follow this [...]

A great direct mail letter: Case Study

A lovely piece of direct mail arrived this morning.
That’s not a sentence you hear very often! So much DM is poorly targeted rubbish.
But online shop and gallery exoticindia.com’s mailing is different. What a beauty.
Why’s it so good?

It has been targeted perfectly. I’m a frequent customer and I’ve opted in

The last time I ordered I had a wonderful customer experience

They [...]

Get free PR5 links!

Wordcat, run by my fella and I, has recently been given a Google page rank of 5.  
Page rank can go up or down, so strike while the iron’s hot! 
Rattle off a quick 300-ish word article, incude a link back to your site and give your website’s visibility a little boost - for free- for as long as our PR5 status lasts.

New business? Choose your url wisely

If I’d known back then what I know now… 
I’d have called my freelance copywriting website freelance-copywriting.co.uk or freelance-copywriter.co.uk instead of helpinthecity. 
When your url includes a high-performing key word or key phrase, your website is automatically more visible to people who search using that phrase. Much more so than if you’d gone to town on a clever, witty or weird name. 
The down side? There’s not much room left for creativity. The [...]