Drayton Bird discovers a wonderful example of what NOT to do…
Here’s a rare and interesting thing; a campaign that is brilliant in two ways, desperate in another.
‘If you really want to touch someone, send them a letter’ says the excellent caption under this fantastic image.
So far, very good.
But that’s it. Nothing else.
Does it sell? No idea. The people who [...]
Why are you advertising your business?
That probably sounds like a mad question.
Advertising guru Raymond Rubicam famously said that ‘The sole purpose of advertising is to sell. It has no other justification worth mentioning.’
Big ad agencies often claim that ‘raising awareness’ is key to the marketing mix. I beg to disagree, as would anyone with a direct marketing background.
Awareness is intangible. [...]
The smallest things make a big difference.
Take the word ‘just’.
Just is great for indicating how simple an action is; just send us your email address and we’ll send you a million pounds or whatever.
But it can be dangerous too.
All WordPress-hosted blogs come with the text Just another WordPress Blog in the header. Ouch.
Why ouch?
I’m busy setting up a few personal [...]
If a website visitor asks you a question, you’ve hooked ‘em.
Obvious, right? Not necessarily.
I found a great picture frame site last week. I was all set to place an order. But first I had to ask a question: can I buy frames without glass? I reckoned their range made the answer worth waiting for. So I emailed customer services.
A day later [...]
