Clarity is everything… so be bold! Your website might be packed with the planet’s most persuasive content. But if people find it a challenge to pick out the information they need you’ll lose them before they buy. As well as all the usual things like headers, subheads and bullets, you can pick out pertinent words and phrases by emboldening key elements of your body copy. Too much emboldening [...]
As a freelance copywriter I’m very aware how little time – and inclination – most people have to write stuff for themselves. So it’s no surprise that getting customers to provide testimonials, comments and case studies can be a challenge. My tip? Write the testimonial or case study yourself. Then ask your customer to approve it. Which sounds ridiculously simple. But [...]
More and more businesses and consumers are making buying decisions based on supplier’s carbon emissions. So how much carbon do I emit as a freelance copywriter working from home? I’ve calculated my carbon output using the UK government’s calculator at http://carboncalculator.direct.gov.uk. Here are the results: as an individual I emit 2.24 tonnes of carbon per year the national UK [...]
Powerful meta descriptions and page titles win human visitors and keep search engines happy. Write strong meta titles Not so long ago page title tags – meta titles – were crucial to SEO, picked up by search engine algorithms as a key ranking element. Today their power has diminished. But because, when marketing, humans are just as important [...]
Install these two plugins for marketing benefits! WordPress is one of the planet’s most popular open source blog packages. It also provides a huge number of useful plugins. What’s a plugin? It’s an extra bit of software that you install to do stuff that the Wordpress package doesn’t do. Some are for fun, others have a serious commercial [...]
