In the olden days the first bloggers used their blogs – or ‘web logs’ – as simple online diaries. It didn’t take long for people to discover that blogging is a superb way to update a site regularly and easily. And it soon became clear that blogs, used wisely, have very significant SEO benefits. But do you have to [...]
According to Ray Mears, quoted in a New Scientist interview this week, “Instinct is an unconscious reading of empirical signs” But instinct alone can be dangerous unless it is backed by experience. Ray Mears’ instincts are fine-tuned, supported by many years working in his field. Which is why he’s so good at what he does. Instinct is an important element of [...]
A great free SEO tool for DIY marketers and webmasters My business support client, Lisa at letmedothatforyou, found websitegrader.com and told me all about it. It’s an excellently simple SEO support tool. Websitegrader measures the marketing effectiveness of your site. The resulting report gives you plain english advice about how to improve the marketing effectiveness of your website. And it delivers a score out [...]
I’ve been on page one of Google for my top two search terms for over a year now. As you can imagine, being top of page 1 in Google’s SERPs brings in a lot of business. Today my positions look like this: freelance copywriter – Google UK – No 2 on page 1 freelance copywriter – [...]
Imagine if your host disappears off the face of the planet. Your website will disappear too. OK, you’re still in Google and Bing’s search results. But if someone clicks on your link they just get an error message. Their server - and your url – are completely dead. At the same time your email addresses disappear. Customers can email [...]