I built my simple personal comedy ebooks website – www.blancminge.com – in early January 2009. These days it’s on page one of Google for four of my top key phrases. A surprise really. I haven’t dedicated much time to it. I’ve just been fiddling around whenever I’ve had a few spare moments. Key phrase: comedy ebooks number 2 [...]
You don’t need to make big, expensive or complicated gestures to build customer loyalty. A mysterious package arrived yesterday. I opened it to find a brand new copy of the AA’s Big Road Atlas of Britain. So new you can smell the ink. Complete with a tipped-on CD of the Highway Code. Plus a short [...]
… and keep your home page fresh at the same time! Add a ’status’ line to your home page – a bit like Facebook – and you can update your website in seconds every morning. Just add a simple line of code, like I’ve done on my freelance copywriter website helpinthecity.com. Why? From a SEO [...]
Everyone and his dog’s using social media to market their stuff at the moment. So do you need to jump on the bandwagon? Are you in a panic because your business hasn’t got to grips with twitter and co? Give it a go if you like. But ask yourself three common sense questions first: A [...]
When someone feels personally involved with a product or service, they’re more likely to buy. Keep your value proposition simple if you want to maximise it’s power. Here are six basic value propositions. They will all help people relate personally to the stuff you’re selling: This product saves time This product reduces costs This product [...]