Like most copywriting and marketing devices the inverted pyramid – or inverted triangle – is common sense. What is the inverted pyramid method? Ask any journalist. All it involves is putting your information in priority order. Putting crucial information at the top, less important material further down. What’s ‘important’? It depends whether you want the reader [...]
What on earth is going on with ebook pricing? The cost of a hard copy book depends on the print run, the materials and the book’s physical size. A paperback best seller with a print run of a hundred thousand costs a lot less to produce than an eighteen inch square ’coffee table’ art book [...]
Planning email marketing? Here’s a list of twenty one key actions that’ll help your campaign stand out from the spam: Keep it short or people won’t bother reading it Write in plain language, never use jargon Make one single rock solid proposition, avoid multiple propositions Keep your tone calm and tell the absolute truth Avoid [...]
Amongst other things, Google and the other major search engines use trust to rate and rank websites. But trust is an abstract concept. How do they do it? Here are three key factors search engines use to assess how much they can trust your website: Quality inbound links, quality being the operative word. Link quality [...]
Here’s a nice little online tool to help you optimise your website for search engines: www.seobugz.com All you do is type in your site address. A second later seobugz returns a short and neat report showing you how to improve things like: meta keywords, meta descriptions etc H1 and H2 tags image tags SEO friendly inbound [...]
