Five ways to help you identify long tail phrases Analytics software: Either use a dedicated programme or analyse your data yourself to find which long tail phrases people are currently using to find you. Bear in mind you need a decent chunk of data to get statistically relevant analyses Google Suggest: Not what it’s designed for, but Google [...]
SEO is all about achieving a prominent rank in search engine results for your most profitable and relevant key words and phrases. But what happens when multiple businesses chase the same phrases? If you’re a smaller business you probably can’t afford to compete with the big boys on popular key terms. So it’s time to work smarter, not harder. Clever marketers are chasing ‘long tail’ terms [...]
Customer testimonials. Useful, right? More useful than you might think! Here’s five top ways to make the most of testimonials. 1. Use a testimonal to introduce every web page, like this, and they’ll give your sales message a powerful little boost Header: You deserve a brilliantly clean home! Subhead: Brighton’s favourite cleaning company Testimonial: “I’ve used BrightInBrighton for a year now [...]
So many press releases sink without a trace. Here are 31 common sense reasons why your news might not be seeing the light of day. It’s boring! You might think your news is amazing but be honest with yourself… is it really newsworthy? You haven’t targeted your release properly – are you sending out news about green widgets to an audience of [...]
What is a doorway page? a doorway page is designed purely with SEO in mind – a page absolutely stuffed with key words and phrases because it is created exclusively to rank high in search engine results, it doesn’t take human visitors into account it will either contain a link to another site or will automatically re-direct you to another site Why are [...]
