Here’s a few common sense guidelines about using US English versus UK English
it sounds glaringly obvious but if you have a dotcodotuk site use UK English. And if your site is mainly US-focused, use American English
if it isn’t immediately obvious where your visitors and customers come from, find out from your webstats and write for the majority
What if you’re global?
If your customers live all [...]
Are you streets ahead of your competitors? Or have they stolen your SEO thunder?
If a competitor’s pages are beating yours hands down in Google’s search results, it’s a good idea to find out why. Then make amends.
Here’s a nice little free online SEO tool that lets you compare various SEO aspects of two pages side by side. It analyses:
key words
links
bold and italics
page titles
headers
meta [...]
You’ve written an ebook. You’ve poured your heart and soul into it. It’s almost ready. Now all you need is ebook editing.
Part one of this post concerns SEO…
I edit ebooks. I added a special ebook editing page to my book website, blancminge.com, in December 2009. As I write, on 19th January 2010, my ebook editing page’s positions in [...]
Terms & Conditions can be a genuine force for commercial good… as long as they’re written with your customers in mind.
T&C are almost always legal gobbledegook, often lifted wholesale from a template. From a communications perspective they’re criminally poor.
Which is a shame. Every communication is an opportunity to promote your business. In a world packed solid with dodgy dealers, positive, honest, transparent Terms & Conditions can be powerful marketing [...]
Selling ebooks? Increase conversion with instant download
The easier you make it for people to buy, the more of them will take the plunge.
If you’re selling ebooks or other downloadable products, let people download them instantly as soon as they’ve paid. As long as people actually want to buy what you’re selling, it’s a sure-fire way to increase conversion. You’ll hook impulse buyers [...]