I flounced out of Facebook at the weekend. Why? Because recently, Facebook has delivered more pain than gain. I’ve always enjoyed it but the last two interface relaunches have found me struggling to find stuff, people, messages… As a rule when I encounter something new it only takes a couple of goes to get it. But for some reason the latest generation Facebook baffles me [...]
Do you need a straightforward, plain language guide to DIY SEO? I’m lucky to have strong personal connections in the UK SEO industry. So I know a good SEO guide when I see one. Too few SEO ebooks are written in plain English. And too many authors blind their readers with science. This ebook is different. It is well written, in logical order, set to a wonderfully clear format and [...]
Test them! This sounds blindingly obvious but it’s a really good idea to check your website every time you make even the tiniest change, just to make sure you haven’t broken it. It’s horribly easy, especially when you’re busy or distracted, to forget to close a tag, make a spelling mistake or even delete chunks of code inadvertently. A quick [...]
Conversion is the percentage of website visitors who ultimately buy from you. For example if you get 1000 site visitors a day and 19 of them buy something, that’s a 1.9% conversion rate. Attracting people to your site is one thing. Getting them to buy is another. Here’s eleven common sense ways to increase sales conversion: create clear, compelling, inspirational sales copy, targeted directly to your core audience’s needs [...]
If you’re emailing B2B you don’t need to ask people to opt in. But it’s best practice to include an opt out. Email opt outs are usually negative, which is probably why most marketers prefer to make them as unobtrusive as possible. Because people tend to respond very well to honesty and transparency, I prefer to give email opt out text fair prominence. And I like to make it positive. That way it reinforces the [...]