Last night I got an email from a friend saying they’d left me a private message at flixter.com. Because I trust my friend, I followed the link. And opened up a whole world of shady marketing practices. Clicking the link took me to a registration screen. Fair enough. Ronnie had left me a private message after all. So I [...]
…and they’ll find it almost impossible to decide! Last year New Scientist featured research proving how difficult it was for more than eight people to reach consensus. Apparently fewer than eight people can make decisions relatively efficiently and effectively. But the moment you hit eight things go dog-shaped. It makes sense to me. In the olden days when I [...]
When was the last time you did offline marketing? Offline marketing isn’t very fashionable at the moment. Everyone’s so excited about social media and SEO that real-world marketing has been trampled underfoot in the rush. But a recent iProspect survey highlights the value of offline marketing. Apparently almost 40% of online searchers make a purchase after being influenced by offline media campaigns. That’s stuff like television adverts, local and national newspapers, [...]
It might not make much difference now… but it might start to matter soon! Rumour has it that the next Google page rank algorithm update will give page loading speed more importance. Presumably they’ll be encouraging faster page loading, discouraging people from building hefty, fat pages. Even if the rumours aren’t true, it’s best practice to make sure your [...]
Visit one of the the funniest, most innovative websites… ever! Usually when a person breaks all the rules they make a right pig’s ear of things. But now and then someone delivers a stroke of pure genuis. A lot of very clever people have written reams of worthy blurb about how to craft the perfect website. A site [...]